In terms of traditional marketing, a hot air balloon can be compared to a billboard as it stands 80 feet tall and 65 feet wide. Similar to billboards, hot air balloons can reach 75,000 or more people in just one flight or static display in many markets. Unlike billboards however, hot air balloons can be moved from location to location based on marketing strategy and demand. Also, when was the last time you heard of a family driving a few miles out of their way to get a close up picture with a billboard.
Since the advent of cameras, hot air balloons have been one of the most photographed objects in the world. In today’s society, various social media networks have amplified this affect, allowing users to rapidly share their unique encounter across multiple platforms minutes after being captured by the photographer.
Give us a call today to find out how Xclusive Balloons can put your corporate logo into the skies for all of the Kentuckiana market to enjoy!